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Outgoing Mail Server

Choosing the right outgoing mail server is essential when it comes to email marketing; but not only that. In fact, anytime you send an email (even a simple line to a coworker or a friend) you rely on such machine – which is also and more often called, since it “talks” the SMTP protocol, SMTP server.

  • To put it simply, an outgoing mail server takes care of the delivery process of your emails, transferring them from your client or webmail to another computer – the inbound server – where the recipient can pick it up. It’s more or less like a digital mailman.
  • That is why it’s always necessary to configure an outgoing mail server when you use a mail client like Mozilla Thunderbird or Microsoft Outlook, providing the right server name, the right port and all the other settings:
  • Just one crucial thing: if you need to send out a bulk email like a newsletter or an offer to a large quantity of addresses, you should never use a common SMTP server like the ones associated to free email providers (Gmail, Yahoo…).
  • The reason is simple. As they are not structured to handle mass mailings, they put a limit to the number of recipients you can manage per email. Plus, you will surely get delivery problems: the vast majority of your messages will be simply filtered out by the ISPs and incoming servers.
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